News for 'Powerful Brand'

'LDF has more than 50% chance of coming back to power'

'LDF has more than 50% chance of coming back to power'

Rediff.com16 Mar 2021

'For the UDF, it will depend on how far Rahul Gandhi will succeed with the goodwill he has.' 'That will make a difference.'

Can INDIA Reverse Article 370 Verdict?

Can INDIA Reverse Article 370 Verdict?

Rediff.com11 Dec 2023

Such a course would require a Constitutional Amendment, requiring a two-thirds majority in both Houses of Parliament. Even assuming that the INDIA combine comes to power at the Centre next year, a two-thirds majority in the Lok Sabha could way off the mark for them, observes N Sathiya Moorthy.

'Govt is wasting time till Model Code of Conduct'

'Govt is wasting time till Model Code of Conduct'

Rediff.com22 Feb 2024

'They just say we agree to your demands in the meetings, which is lip service. But on the ground they do not implement anything.'

Spook Yourself On OTT This Halloween

Spook Yourself On OTT This Halloween

Rediff.com20 Oct 2023

Vampires, nuns, haunted homes...

The 'Kraft' of wooing India

The 'Kraft' of wooing India

Rediff.com15 Mar 2011

The $50-bn foods major will ride piggyback on Cadbury's strong brand equity.

Tata Neu onboarding Titan by Diwali; TaMo & Air India next

Tata Neu onboarding Titan by Diwali; TaMo & Air India next

Rediff.com19 Sep 2022

Close to six months since the launch of Tata Neu, the super application (app) from Tata Sons Group is all set for a revamp. The highlights include a reimagined rewards programme or NeuPass, a more seamless user experience by increasing the digital maturity of brands, adding more brands to the platform, and hiring category leaders to drive the next phase of growth. When it comes to brands, Titan will join Tata Neu by Diwali. Tata Motors and Air India will be on board after the Festival of Lights.

How Reliance Retail plans to become 'atmanirbhar'

How Reliance Retail plans to become 'atmanirbhar'

Rediff.com15 Sep 2022

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.

The Politics Of The Bharat Ratna

The Politics Of The Bharat Ratna

Rediff.com6 Feb 2024

Most politicians and even non-politicians have been honoured because of what they were purported to be electorally worth for the ruling party of their time, argues N Sathiya Moorthy.

A Rogue Wave Rising In The North

A Rogue Wave Rising In The North

Rediff.com21 May 2024

While people voted in a fifth round that will set the tone as this election rounds into the straight, and while Modi on the stump chews the cud of personal grievances and hackneyed promises that have long since passed their use-by date, there is a rogue wave rising -- what damage it will do, we will know 16 days from today, observes Prem Panicker.

'We are trying to give migrant workers more bargaining power'

'We are trying to give migrant workers more bargaining power'

Rediff.com20 Aug 2020

'Our clients need business. For business you need workers and so we decided to help'

Vijay, Oppenheimer... Lots On OTT!

Vijay, Oppenheimer... Lots On OTT!

Rediff.com24 Nov 2023

From Vijay's fiery latest to atom bomb origins, brace yourself for some explosive action on OTT this week.

Best ways a brand can reclaim its reputation after a crisis

Best ways a brand can reclaim its reputation after a crisis

Rediff.com14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Hind Lever to revamp foods portfolio

Hind Lever to revamp foods portfolio

Rediff.com30 Jul 2004

Moily asks FinMin to cut duties on branded petrol and diesel

Moily asks FinMin to cut duties on branded petrol and diesel

Rediff.com7 Nov 2013

Oil Minister M Veerappa Moily has asked the finance ministry to cut duties on branded petrol and diesel that offer better mileage and help cut fuel consumption.

Bajaj's e-Chetak to speed into Europe by 2024

Bajaj's e-Chetak to speed into Europe by 2024

Rediff.com21 Jan 2023

The electric Chetak has already sold close to 25,000 units in India, and the European version will be based on the same platform.

Election 2024: The Big Fights In Kerala

Election 2024: The Big Fights In Kerala

Rediff.com1 Apr 2024

Kerala's election discourse operates surreptitiously. Its explicit face focuses on important national and local issues. At the same time, it seeks to secure apt communal equations to ensure votes, notes Shyam G Menon.

Bachchan star power boosts Prestige cookers

Bachchan star power boosts Prestige cookers

Rediff.com3 Aug 2016

Ash and Abhi help the TTK Group strengthen its mass appeal.

India vs England promises thrills, turners, and drama!

India vs England promises thrills, turners, and drama!

Rediff.com24 Jan 2024

Can the subcontinent giants maintain their 12-year invincibility?

Andhra, Karnataka in spat over ghee for Tirupati laddus

Andhra, Karnataka in spat over ghee for Tirupati laddus

Rediff.com2 Aug 2023

To keep the flames under check, Chief Minister Siddaramaiah on Tuesday said the supply of Nandini ghee to make Tirupati laddus was suspended one-and-half years ago, during the BJP government's tenure.

Can Samsung's cheap Galaxy On7 Prime fight Chinese brands?

Can Samsung's cheap Galaxy On7 Prime fight Chinese brands?

Rediff.com6 Feb 2018

Review: It offers Samsung Mall, a first of its kind shopping app, in addition to usual features.

Godrej group launches 'Godrej Power Play'

Godrej group launches 'Godrej Power Play'

Rediff.com7 Apr 2011

The company claims to be India's first brand to foray into mass multi-category loyalty, cutting across all types of consumers and more than 90 product lines.

Snapdeal files papers with Sebi to raise funds via IPO

Snapdeal files papers with Sebi to raise funds via IPO

Rediff.com21 Dec 2021

E-commerce platform Snapdeal has filed preliminary documents with markets regulator Sebi to raise funds through an initial public offer (IPO), joining the league of internet-led businesses looking to list on domestic stock exchanges. The public issue comprises fresh issuance of equity shares worth Rs 1,250 crore and an offer for sale (OFS) of 3.07 crore equity shares, according to the draft red herring prospectus (DRHP). According to market sources, potential listing could value Snapdeal at about $1.5-1.7 billion.

9 tips to make people fall in love with your brand

9 tips to make people fall in love with your brand

Rediff.com26 Nov 2014

The ultimate guide to make 'customer loyalty' the game changer for your brand!

How The BJP Plans To Shackle Nitish Kumar

How The BJP Plans To Shackle Nitish Kumar

Rediff.com30 Jan 2024

'The BJP will use Samrat Choudhary and Vijay Kumar Sinha to check Nitish Kumar.' 'They will not allow him to function freely as before.'

Ratan Tata Brings Shinde, Pawar Together

Ratan Tata Brings Shinde, Pawar Together

Rediff.com19 Aug 2023

Ratan Tata is Maharashtra's first Udyog Ratna.

Want To Buy This E-Bike For Rs 1.09 Lakh?

Want To Buy This E-Bike For Rs 1.09 Lakh?

Rediff.com28 Apr 2023

Vader is the first electric bike in India to offer 7-inch Android display.

Tatas falls off top 5 in attractive brands list, down to 7

Tatas falls off top 5 in attractive brands list, down to 7

Rediff.com4 Nov 2016

While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.

Girl ad power: The new Ms India

Girl ad power: The new Ms India

Rediff.com9 May 2017

A confident, assertive single woman is finding her way into popular advertising narratives.

BJP's Ramji Ki Guarantee

BJP's Ramji Ki Guarantee

Rediff.com22 Jan 2024

Is 2024 a done deal for the BJP? It was a done deal five years ago itself, but it did not have a guarantee.
Now, with the temple consecration, it seems to have acquired a Ramji Ki Guarantee, notes Saisuresh Sivaswamy.

A brand new Agni missile Pakistan should be wary of

A brand new Agni missile Pakistan should be wary of

Rediff.com19 Dec 2016

Powering the Agni-1P will be the cutting-edge technologies developed for the Agni-4 and Agni-5 missiles.

Kushagra Bajaj embarks on a power play

Kushagra Bajaj embarks on a power play

Rediff.com2 Oct 2012

This lesser known Bajaj is quietly transforming his family business by focusing less on sugar, where he is the country's largest producer, and getting into power.

Small FMCG firms flood market

Small FMCG firms flood market

Rediff.com30 Nov 2005

'If you are brave, you become unstoppable'

'If you are brave, you become unstoppable'

Rediff.com13 Feb 2024

'I remember that when I was about seven years old, a doctor saw me and told my family that I would only survive for six months and that the disease had no cure. But my mother never gave up. She would always say, 'My son is born to become a renowned wrestler'.'

Audi to enter Formula One in 2026

Audi to enter Formula One in 2026

Rediff.com26 Aug 2022

Formula One will have a new power unit from 2026 with the focus on sustainability and a more cost-efficient future.

Phone Shopping? Check Out OnePlus 11

Phone Shopping? Check Out OnePlus 11

Rediff.com21 Oct 2023

Clicking pictures under the streetlight or during the day is pure joy with the OnePlus 11, says Ashish Narsale.

For logo power, try helvetica

For logo power, try helvetica

Rediff.com19 May 2007

The 50-year-old typeface contributes to the branding success of many major tech, auto, and airline companies.

'Muslims of UP will go with Congress'

'Muslims of UP will go with Congress'

Rediff.com8 Mar 2024

'Nobody is speaking up for Muslims today.' 'Secular parties too have calmed down because they feel this will hurt the Hindu vote (bank).' 'In this scenario, where does a Muslim go?'

How Private Should Be A CEO's Life Be?

How Private Should Be A CEO's Life Be?

Rediff.com5 Dec 2023

Health issues, divorce, court battles, moral turpitude, and more can all distract the CEO and impinge on a company's performance. So, how much of their private life should a company disclose? asks Amit Tandon.